TrustRadius Insights
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For …
Starting at $14 per month
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What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Recent Reviews
Popular Features
- Dashboards (26)8.080%
- List management (25)8.080%
- Standard reports (25)8.080%
- Email deliverability reporting (25)7.070%
Pricing
1500 Users
$15.00
Cloud
per month
2500 Users
$25.00
Cloud
per month
5000 Users
$45.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $14 per month
Product Demos
Build Your Brand Webinar Series: iContact Demo
YouTube
Demo of shortcut to Business Card iContact using QR code on iPhone - Part 1
YouTube
iContact for Salesforce Demo
YouTube
Features
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Product Details
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- Competitors
- Tech Details
- FAQs
What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
iContact Integrations
iContact Competitors
iContact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
iContact starts at $14.
Reviewers rate List management and Dashboards and Standard reports highest, with a score of 8.
The most common users of iContact are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(97)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For example, schools utilize iContact to manage both internal and external communications, including sending emails about performances, weekly updates, illness announcements, and emergency communication. This ensures seamless and efficient communication within the school community. Similarly, marketing departments of businesses employ iContact for email marketing campaigns, allowing them to reach out to customers with monthly newsletters, promotions, and announcements.
Moreover, iContact serves as a valuable tool for coordinating communications across different departments within a company. It enables approximately three departments to send targeted messages to specific audiences such as physicians and consumers while ensuring brand consistency and tracking open rates. In addition to these organizational use cases, iContact also caters to individual users who rely on it to stay connected with clients or referral sources. The user-friendly interface guides users through the entire email campaign process, making it suitable for those with little experience in this domain. Overall, users have praised iContact for effectively solving the challenges associated with mass email communication and promoting engagement with their target audiences.
Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.
Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.
Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.
Confusing User Interface: Many users have expressed frustration with the confusing and difficult-to-navigate user interface of iContact. They find it challenging to locate specific features and perform tasks efficiently. The overall layout and organization of the interface can be improved to enhance user experience.
Limited Image Storage Space: Users have reported a lack of sufficient storage space for images in iContact, which hampers their efficiency in managing and using visuals for email campaigns. This limitation forces users to constantly delete or replace existing images, resulting in extra effort and time consumption.
Performance Issues: A common complaint among users is the slow loading speed and performance issues experienced while using iContact. Slow loading times not only hinder productivity but also create frustration among users who rely on prompt access to their email marketing tools. Improving the software's performance would greatly enhance user satisfaction and workflow efficiency.
Users recommend iContact for various purposes, including PR needs, non-profit organizations, and growing businesses. They appreciate the ease of use and effectiveness of iContact. Customers also praise the reliable customer service provided by iContact and its ability to track results. Users find iContact competitively priced and easy to learn. They highly recommend iContact for email marketing and its seamless integration with Salesforce. The platform is also praised for its contact management capabilities, convenient templates, and pricing options. Users find it beneficial for quickly sending contact emails. It is advisable to try a demo before fully committing to iContact. However, caution is advised when sending mass emails to leads. Overall, users believe that iContact is an excellent tool for tying in with Salesforce and meeting email marketing needs.
Attribute Ratings
Reviews
(1-25 of 32)Companies can't remove reviews or game the system. Here's why
August 04, 2022
iContact works well for us
We originally signed up with the program to help with email marketing and campaigns. Before signing up, we were not getting a lot of traffic to the website, and it would take 24-48hrs to complete an email campaign. This helped us tremendously after working with it for about six months. Our email campaigns doubled our website traffic, and we saw a 12% increase in donations in the first three months and a 20% increase by the 6th month of using the system.
- Email campaigns
- Email templates to choose from and edit
- Great customer service
- Need to improve their scheduling features
- Uploading list can take a long time, I would like to have that process done faster
December 08, 2021
iContact Review
Score 10 out of 10
Vetted Review
Verified User
- Out of all the direct marketing tools available, iContact has the most flexibility in the area of design for my projects. I think their templates look great and I like being able to customize them for my projects.
- iContact has top notch customer service, and they have always been knowledgeable and helpful.
- Their website was a little difficult to navigate initially. They've made improvements since I first signed up, but I still think that there are areas where it could be much more intuitive than it is.
- Occasionally, some of templates can act a little buggy. I've had to start over on some projects because things like borders or font color will appear one way in the message builder, and then when the message is tested and viewed in email, will be a different color. I've never been able to fix this, and I believe it might be errors in code.
- We often publish newsletters in multiple languages and it would be helpful to be able to work on two messages at once. I've tried this in the past all to find out that one version was not able to be saved.
March 02, 2020
We went back to iContact
We use iContact to send out bulk emails to our potential/customer base. We use iContact statistics to tailor our marketing campaigns.
- Maintains the list of contacts.
- Allows us to segment or divide our contacts up into targeted lists.
- Provides a dashboard with statistics for marketing insights.
- Deleting contacts is not easy and if you make a mistake it is not easy to fix.
- Finding and reusing messages is not easy.
- Adding/manipulating blocks is sometimes frustrating to get the look you want in a message.
December 19, 2019
iContact -- A Great for Small Business Users
IContact was used in a previous engagement with a mid-sized business client. It was used only by the Marketing department to solve a couple of business challenges. They needed to be able to send email messages to a select number of contacts in a specific region in order to inform them of upcoming events and engage them for sales conversations. They needed a platform that would allow them to quickly launch ad-hoc email marketing campaigns to subscribers and identify potential opportunities based on an analysis of the results. The solution needed to be simple to use and affordable. iContact fit the requirements for this client initiative and I was in charge of implementing and managing the activities within iContact to meet our objectives.
- A quick campaign creation process.
- Easy to use interface.
- Hundreds of attractive email templates.
- There's a limited amount of storage space for images.
- Their subscriber-based pricing can get high really fast.
- The email customization options are limited.
December 05, 2019
iContact for union member communication
We use iContact for all mass email communication with our union membership. It is much easier than maintaining our own mass email system and prevents us from risking blacklisting our domain. It provides many templates to choose from and allows us to create our own templates with our own style to maintain a recognizable branding.
- Usability
- List management
- Editor needs improvement.
September 12, 2019
iContact for a softball coach
I regularly use iContact to communicate with my players and their parents before, during, and after the softball season. It is a great way to notify them of announcements and general communication. I add pictures from our games to add to the emails that go out. I'm already preparing my first email to announce the upcoming season.
- You can get help by live chat, email or telephone.
- They regularly send out tips to improve your communication with your subscribers.
- They allow you to have many pictures. I have 126 and have not reached my maximum limit.
- Every time you edit or sometimes open an email it brings it to the top of the list. I would prefer my email to go to the top only after I send it out to my subscribers.
- When I add a new contact I sometimes copy and paste the email. This is not allowed sometimes and I have to manually type the email in.
- LinkedIn will not allow you to add pictures anymore when sending emails out.
September 11, 2019
Simple, Effective Email Campaigns
We use iContact for email campaigns. It works well for small to medium campaigns. I have also recommended and setup the product for several other companies. The interface is pretty straight forward and it does a good job of walking you through the entire process for someone who has little experience.
- Easy to use templates.
- Good delivery rates.
- Good customer support
- Can get complicated if you do not want to use one of their templates
- Larger email lists can get expensive.
- Very strict rules about adding a contact who does not respond to an invite.
We use iContact to send out emails and monthly messages about what is happening in the business and as a communication tool for our customers. The biggest problem I think we have come across so far is getting more people to open the emails once they are sent out.
- Great themes and templates that are already set up for you.
- It's easy for my customers to set up or decide to decline emails.
- Once emails are sent out, I'm able to view success rates and how well the emails are being received. Like how well they are doing, being opened and such.
- The ways the emails are sent out come across as spam. I wish iContact info was left out of it.
- Some of the editing tools are hard to navigate, and once I go from one page to the next, I have lost things that I have worked on. "Save" doesn't seem to work.
January 04, 2019
IContact is worth it
Many departments use IContact to create colorful, well-designed newsletters to promote activities and events. It helps us provide information about upcoming programs and events of interest to our residents. Our service also includes one project per month from I-Contact's graphic design team. They will work with a department to create a nice, eye-catching newsletter template.
- Versatile templates available
- Will create customized templates
- Easy to use email address collection forms
- Will offer expert insight and analysis on how to build lists
- Resizing columns
- Subscriber sign-up forms across different user folders
- Spellcheck is a little cumbersome
December 20, 2018
Great customer support makes iContact a no brainer for small-business email marketing
We use iContact exclusive for email marketing, which is the primary form of marketing for our business. It is very easy to use, once you've got the hang of it, and there is excellent customer support there to help you do so. The new email builder is very intuitive and quick, and list management is second to none. We love iContact and the guidance our support representative there has helped us in honing our marketing techniques; that's really the biggest plus
- Customer Support
- Strategy Planning
- Ease of Use
- list organizing
- some website intuitivity
December 19, 2018
Happy, but require more training
We use it to send holiday cards and blast invites to select contacts
- GREAT customer service. Our rep, Paige Maites, is always the first to pick up the phone and handle any issues.
- I love that you can design invites within the application.
- Managing lists. I feel like we are always hitting our storage cap with unnecessary contacts that are over 2 years old
December 14, 2018
Great for Small Business
We use iContact for our email marketing contacts. I am the only one that uses it in our organization, but the entire company gives me what they want me to put out, as well as bringing contacts in. We send out a monthly newsletter as well as various promotions and announcements.
- Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
- Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
- Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
- Surveys. iContact used to offer doing surveys direct through their platform and it was great. Very easy to use with great results. They removed that feature, sadly.
- Even better contact management. Every list you put a contact on goes towards your subscriber count. The more subscribers you have to more you have to pay. Sometimes emails get lost and the only way to manually subscribe someone to a list that never responded is by contacting support.
- More flexibility in creating templates. Their template creating feature for emails is very rigid. While you can change colors and widths of columns, you can't make it completely yours
December 07, 2018
Great product for just sending e-mail. Not trying to do too much.
iContact is being used to send out all of our e-mail marketing hits that we send to either our entire list or to a segment of our list. It is used solely by the marketing department, but occasionally marketing will send e-mails using iContact on behalf of other departments, such as customer service or events. It is not, however, used for automated marketing e-mails that are sent to individuals at specified time intervals based on when they take certain actions is our marketing funnels. We use another marketing automation software for that.
- iContact, for the most part, ONLY does e-mail, so they're good at it. You can expect inbox deliverability to to be high because it's all they do. They don't have their team focused on trying to be everything to everyone.
- iContact has an easy drag & drop user interface to create e-mails as well as the flexibility of being able to code your own e-mails with an HTML source editor.
- They only do e-mail. This is a pro in the sense that they're good at it. But their marketing automation is lacking.
- Misses the mark on some cool things that competitors are doing like sending e-mails out at different times to individual subscribers based on when they're most likely to open your message. This would be a great feature to add.
- Segmentation isn't as good as it could be. A tagging system would be preferred for segmenting. Right now, you can really only segment based on field data and to add a field for every possible situation I might want to tag a contact record is a bit daunting. Being able to segment based on realtime behavior would also be helpful. For example, we only send to contacts that have had some interaction (opened or clicked an email) within the last 180 days. Each month, I have to pull everyone who hasn't clicked in that time and add them to a list that I exclude. I also have to remove anyone who has interacted again from the exclusion list. It'd be easier if that segment of people updated automatically so I didn't have to manually add and remove people each month.
- If you're working with a lot of contacts and you have a lot of segments, loading and performance can be slow.
December 07, 2018
iContact is MyContact with the World!
iContact is used on a regular basis by our national Association. It gives us the feedback information we need to make decisions about upcoming events and tells us where to invest our time in preparation and planning. The feedback comes to us by way of charts or graphs indicating which members actually read our content, open rates on various hyperlinks, etc.
- Recently, iContact changed the way HTML emails are prepared and that has significantly moved us along this path of communicating better with our membership.
- If we have questions, Bill is always there to help us. The personal involvement means a lot because many times we're under a deadline to get information out to our membership.
- Adding names to iContact has been a cinch as we grow.
- Once we got to understand how HTML emails and newsletters were created, the process has been much simpler and I cannot honestly think of ways to improve anything about their website or implementation of the work we need to have done.
Every client in our agency utilizes an email campaign platform to send out eBlasts to our audiences and each of those clients uses a service that is fit best for them - so, no solution is agency-wide, here. In the case of the Bridge Run, we reviewed several platforms before making the decision to go with iContact and it was a fantastic choice. They offer incentives for non-profits and the service they provide is above all else. We have an activation account manager that guides us through new capabilities and keeps us in line with our stats. It solves the annoying issue of emailing. It's the best email tool we've explored yet.
- Our account manager keeps us up to date with our email sending statistics and provides an extra eye on the account. This helps us determine what and why open rates fluctuate and tools to keep the click-throughs UP!
- They offer incentives for their clients.
- It's the easiest and most user-friendly platform we use in the agency and when it comes to training, and execution - it's above all else!
- Honestly, I think I've learned the most from iContact on email platforms -- they provide blogs that are insightful to users and when I inquire or have questions, they're quick to respond and always have a detailed explanation.
April 25, 2018
Professional Company With Solid E-mail Infrastructure
We use iContact to integrate with other website tracking tools and to send e-mails to various segments of subscribers. This is used by the digital marketing department and it addresses the business opportunity of staying in touch with our customers with news and offers that are important to them. We use iContact in coordination with a dedicated account manager, which is a major difference maker for us.
- Constant support from a dedicated account manager.
- Consistent deliverability of e-mail messages.
- Accurate reporting of clicks, opens and the ability to easily segment based on these.
- Ability to deliver to inbox based on days/times recipient typically opens.
- Reports on messages being forwarded or otherwise shared.
- More sends per month included in plans.
April 25, 2018
iContact reps must wear capes and fly!
We use iContact as a supplement to our current email service provider. We currently use it for online forms, registrations and newsletter management.
- Customer service is wonderful! They are always helpful, guiding and available for any odd question, even if those questions are training for a newbie to the email world.
- Building forms for data collection and the code generator the for the site is very easy.
- Ensuring double opt-in is extremely straightforward.
- Including unsubscribe on every message automatically means we never have to worry about CAN-SPAM.
- We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
- The regular version of iContact doesn't support event management or logic flows for automated messaging.
- Custom form fields have limited field type options (can't build a drop-down).
We use iContact to send communications to our various audiences, including physicians and consumers. Approximately three departments in our company use the product, and it helps coordinate communications, ensure it is on brand and allows us to track open rates.
- iContact is relatively easy to use, with many templates and the ability to customize templates to better fit your brand.
- iContact also provides excellent customer service. They have an extensive help section and my account representative is always available to answer questions.
- iContact provides good feedback on open rates, with downloadable reports.
- Although there are different types of iContact products, the product we use is relatively basic.
- The spell check feature can be improved.
- The process to maintain and scrub mailing lists is not as obvious as I would prefer.
July 07, 2015
iContact is an easy to use email marketing system. As part of the Vocus marketing suite, it's a no brainer.
Score 7 out of 10
Vetted Review
Verified User
We used iContact as our default email marketing system. It was used primarily by the marketing department, but service would also use it to communicate to our database. Segmentation of our contact list 20K+ contacts, was easy to manage. The email editor was easy to use and customizable.
- List segmentation and management
- Campaigns are easy to create and duplicate
- Email editor is easy to use
- Email templates were not as modern as other services
- Email editor required some knowledge of html to maximize it's potential
- Full integration with our CRM would have been nice (it was a feature they were planning but had not yet implemented)
We used iContact on a daily basis to send a high volume of emails, either through broadcast sends or and autoresponder email series. Email is our main source of communication with customers. We have various different strategies from early lead conversion, to reoccurring purchasers to inform them of new product releases. Without email we would not be able to spread the word of our business or acquire new customers.
- They are inexpensive
- Their HTML editing software is great for new users
- Easy to manage various lists for large number of broadcast sends
- Testing emails is quick and easy
- They are not in a hurry to improve their platform. Their software is the same today as it was 3 years ago when we first signed up with them (an eternity in internet years)
- Their analytics are sparse, if you want to know more than just general open and click rates then look somewhere else.
- Deliverability is terrible. If you use iContact expect to be sent in the spam folder for all your Gmail and Hotmail clients.
April 30, 2015
iContact - Easy way to connect to contacts
Score 8 out of 10
Vetted Review
Verified User
- Customer service is beyond expectations. Every representative has full knowledge of every aspect of the program and provides detailed instructions including links. They are prompt and courteous each time as well as patient, staying online to chat until the entire issue is resolved.
- iContact is easy to use by providing building blocks in the form of modules. It is rather simple to move blocks of text or add new text boxes.
- Linking directly to social media is an intelligent way of instantly extending the reach of an email marketing piece. Having all major social media platforms through iContact also makes it easier to track.
- Tracking reports does the work for you, making iContact a one-stop shop for email marketing purposes. It is easy to see if the email marketing piece is truly reaching the target audience.
- Copying and pasting text can only be done using keyboard functions. The right-click drop-down menu exists but does not work, rendering the menu useless.
- Readjusting the size of boxes isn't easy and requires manipulating the program to get exactly the right look, which takes up an unnecessary amount of time.
- Lack of space for image storage reduces efficiency.
March 10, 2015
Maybe if you're a begining novice but if you know what clickthrough rates or A/B test are, don't waste your time.
Score 3 out of 10
Vetted Review
Verified User
We used iContact to send our retail and wholesale email newsletters for over 5 years.
- Their deliverability was very good, our bounce rate averaged less than 2% and open rates were better than the email provider we moved to after we left iContact.
- The user interface was relatively simple and easy to use, with only a couple exceptions it's very intuitive.
- They have a large selection of templates to choose from, both completely blank and themed with graphics. Example: want to send a 4th of July themed email? Go into the email templates and they'll have several with fireworks and flags decorating the background and/or borders, all you have to do is plug in your main content and not worry about spending time "decorating" the email.
- The amount of free storage they provide for hosting the images in your email is better than some of the others out there so if you need to store a lot of images for your emails it's easy to do within iContact and avoid using a third party hosting service, which complicates the email building process.
- Very weak reporting. Example: they calculate click through rates based off of the number of emails you send, not off the number of people who opened the email and actually saw the links in your email. Because of this a poor open rate results in a poor click through rate, even if 100% of the people who read your email clicked on your link. If you're not aware how they're calculating this it could lead you to make some very poor decisions based on their misleading stats.
- There is no automated A/B testing feature. You have to export your list, segment it in a spreadsheet, label each segment, then upload the segments, now you have the lists for the test emails and the main segment for the winner. Next you create the two versions of the email and send them. After you have collected enough data you have to examine the stats and choose a winner, then send it to your main segment. Both of the other email providers I've tired since have an automated A/B testing feature, create the test emails, the software segments your list, sends the test, waits for the data to come in, then sends the winner out to the remainder of your list. While they do have limitations, it's far easier than iContact.
- They don't have any built in rendering or testing mechanism to see how your emails will look in Gmail vs.Yahoo, or a mobile device. If you want to do this you either have to use a third party service that you upload or send the email to or you can create various email accounts and send test emails to each, then log into each account to see how your email is displayed.
February 03, 2015
IContact Uses Shady Billing Practices
Score 1 out of 10
Vetted Review
Verified User
We have been using iContact as our email marketing service, to send monthly newsletters to our email mailing list. It facilitates regular contact with our customer base, introduces new products and makes clients aware of special sales events and what's new with Peggy Lutz Plus.
- This kind of email service is relatively easy to use as it offers templates and modules.
- Emails go out quickly and easily.
- Updates to the mailing list are made by the service, including deletions and new subscribers.
- Customer service at iContact is seriously lacking.
- iContact overcharged me for two years of service and refused to issue a reasonable refund.
December 01, 2014
Mass Emailing for Non-Profit Advocacy Organization
Score 10 out of 10
Vetted Review
Verified User
- iContact makes it easy to send organized and professional looking emails to our network.
- Clean data layout - bounces, no info, unsubscribe, etc.
- Templates for all occasions and the flexibility to use HTML to edit the templates.
- Segments are not user friendly. Need to improve by allowing multiple selections i.e. for state you should be able to say "Either NY, NJ, PA, or CT".
- Photo editing - should be able to resize when uploading.
- Uniform HTML layout across outlook, gmail, etc.
November 25, 2013
iContact Hits and Misses
Score 6 out of 10
Vetted Review
Verified User
- iContact is great at allowing email list so be segmented, allowing a user to target their audience with specific niche emails.
- iContact has a large image library, which allows for plenty of visuals to be added to emails.
- iContact has a good customer support team. They are always available by phone or email to answer questions.
- iContact does not allow attachements to be included along with the main body of the email, which can be frustrating.
- The visual aspects of the email such as logos and images sometimes do not show, depending on the type of device which is opening the email e.g. Blackberry
- I have noticed that the tracking feature of iContact does not always accuratly depict the number of users who's email bounced, opened etc.